HTLFP Projected Dividend Yield

Depositary Shs Repstg 1/400th 7.00% Non Cum Perp Pfd Ser E/Heartland Financial USA, Inc. (Dubuque, IA) ( NASDAQ : HTLFP )

Heartland Financial USA, Inc. is a bank holding company. Co. conducts its banking business through multiple independently branded divisions in the states of Arizona, California, Colorado, Illinois, Iowa, Kansas, Minnesota, Missouri, Montana, New Mexico, Texas, and Wisconsin. The principal business of its Banks consists of making loans to and accepting deposits. Its Banks provide a range of commercial, small business and consumer banking services to businesses, including public sector and non-profit entities, and to individuals. It provides multiple service delivery channels, including online banking, mobile/remote banking, and telephone banking.

15 YEAR PERFORMANCE RESULTS